How much does a Super Bowl commercial cost in 2024? 30-second ad prices through history

Super Bowl commercials are big business, with brands shelling out millions of dollars for the right to get their products out in front of the 100 million-plus viewers who tune into the NFL's championship game every year.

The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000.

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For this year's Super Bowl 58, 30-second commercials will cost $7 million for the game airing on CBS.

Here's what to know about the astronomical cost of Super Bowl ads:

How much does a Super Bowl commercial cost in 2024?

A 30-second commercial during Super Bowl 58 costs $7 million.

Super Bowl commercial cost by year

Here's what 30-second Super Bowl ads have cost through the years:

• Super Bowl I, 1967 – $37,500
• Super Bowl II, 1968 – $54,500
• Super Bowl III, 1969 – $55,000
• Super Bowl IV, 1970 – $78,200
• Super Bowl V, 1971 – $72,500
• Super Bowl VI, 1972 – $86,100
• Super Bowl VII, 1973 – $88,100
• Super Bowl VIII, 1974 – $103,500
• Super Bowl IX, 1975 – $107,000
• Super Bowl X, 1976 – $110,000
• Super Bowl XI, 1977 – $125,000
• Super Bowl XII, 1978 –$162,300
• Super Bowl XIII, 1979 – $185,000
• Super Bowl XIV, 1980 – $222,000
• Super Bowl XV, 1981 – $275,000
• Super Bowl XVI, 1982 – $324,300
• Super Bowl XVII, 1983 – $400,000
• Super Bowl XVIII, 1984 – $368,200
• Super Bowl XIX, 1985 – $525,000
• Super Bowl XX, 1986 – $550,000
• Super Bowl XXI, 1987 – $600,000
• Super Bowl XXII, 1988 – $645,500
• Super Bowl XXIII, 1989 – $675,500
• Super Bowl XXIV, 1990 – $700,400
• Super Bowl XXV, 1991 – $800,000
• Super Bowl XXVI, 1992 – $850,000
• Super Bowl XXVII, 1993 – $850,000
• Super Bowl XXVIII, 1994 – $900,000
• Super Bowl XXIX, 1995 – $1.15 million
• Super Bowl XXX, 1996 – $1.085 million
• Super Bowl XXXI, 1997 – $1.2 million
• Super Bowl XXXII, 1998 – $1.29 million
• Super Bowl XXXIII, 1999 – $1.6 million
• Super Bowl XXXIV, 2000 – $2.1 million
• Super Bowl XXXV, 2001 – $2.2 million
• Super Bowl XXXVI, 2002 – $2.2 million
• Super Bowl XXXVII, 2003 – $2.2 million
• Super Bowl XXXVIII, 2004 – $2.3 million
• Super Bowl XXXIX, 2005 – $2.4 million
• Super Bowl XL, 2006 – $2.5 million
• Super Bowl XLI, 2007 – $2.385 million
• Super Bowl XLII, 2008 – $2.699 million
• Super Bowl XLIII, 2009 – $2.999 million
• Super Bowl XLIV, 2010 – $2.954 million
• Super Bowl XLV, 2011 – $3.1 million
• Super Bowl XLVI, 2012 – $3.5 million
• Super Bowl XLVII, 2013 – $3.8 million
• Super Bowl XLVIII, 2014 – $4 million
• Super Bowl XLIX, 2015 – $4.25 million
• Super Bowl 50, 2016 – $4.5 million
• Super Bowl LI, 2017 – $5 million
• Super Bowl LII, 2018 – $5.2 million
• Super Bowl LIII, 2019 – $5.3 million
• Super Bowl LIV, 2020 – $5.6 million
• Super Bowl LV, 2021 – $5.5 milllion
• Super Bowl LVI, 2022 – $6.5 million
• Super Bowl LVII, 2023 – $7 million
• Super Bowl LVIII, 2024 – $7 million