Current:Home > StocksWant to watch Super Bowl 2024 commercials before the big game? These ads are already live.-LoTradeCoin
Want to watch Super Bowl 2024 commercials before the big game? These ads are already live.
View Date:2024-12-23 19:38:43
The Super Bowl isn't only a championship game for pro football, it's also the biggest day in advertising, with top brands aiming big-budget commercials at an expected audience of more than 100 million viewers. Many of those companies are releasing their ads early, hoping to generate buzz before the February 11 game.
There's a lot on the line for businesses, which this year are paying $7 million for 30 seconds of air time during Super Bowl LVIII. A winning commercial can stir interest in a brand, cement customer loyalty and even boost sales.
"It's the last tent-pole mass media event at the moment," Kofi Amoo-Gottfried, chief marketing officer for DoorDash, which has a commercial in this year's Super Bowl, told CBS MoneyWatch. "It's the one time you have left where you can have 100 million people-plus paying attention to the same thing."
Super Bowl LVIII will broadcast live on Sunday, February 11, at 6:30 p.m. Eastern time from Allegiant Stadium in Las Vegas, Nevada, on CBS and Nickelodeon, as well as on streaming on Paramount+ (CBS and CBS News are owned by Paramount Global.) Here's how to watch the Super Bowl.
Super Bowl commercials 2024: Playing it safe
Based on what is seen in the commercials released ahead of the game, this year's crop is avoiding controversy, perhaps due to last year's backlash against Bud Light over its marketing deal with transgender TikTok star Dylan Mulvaney and the politics of a presidential election year.
"The first Super Bowl spots to be released embrace light humor," said Northwestern University marketing professor Tim Calkins. "This isn't a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics."
Here are some of the Super Bowl commercials and teasers already released ahead of the game.
Anheuser-Busch
The beer maker is going for nostalgia with its one-minute long commercial featuring its famous Clydesdale horses. In the spot, a blizzard threatens to stop a delivery of Budweiser, until a team of Clydesdales are hitched to an old-fashioned wagon loaded with kegs. They travel over a snowy road and into a town where a bar is running low on Budweiser, saving the day.
The horses are greeted in town by a Labrador retriever, another nostalgic callback to previous Super Bowl ads that feature both the iconic Clydesdales and a lab.
BIC lighter
This humorous ad for what BIC calls "the most borrowed lighter" features Snoop Dogg, Martha Stewart and Willie Nelson as they banter about the advantages of using the EZ Reach lighter to light, well, all kinds of things.
Booking.com
The travel booking site features Tina Fey as she uses body doubles to try out a variety of travel experiences — with the doubles including her former "30 Rock" co-star Jane Krakowski as well as actor Glenn Close.
BMW
BMW's 60-second ad for its electric BMW i5 car features actor Christopher Walken going through his as everyone he encounters — from actress Ashley Park of "Emily in Paris" to this year's half-time performer, Usher — imitates the legendary actor's unique speaking voice and dance moves.
The tagline? "There's only one Christopher Walken. And only one ultimate driving machine."
"The reality is everyone has a Walken impression. But there's only one original," Rich Silverstein, co-chairman of Goodby Silverstein & Partners, which created the ad for BMW, noted in a statement.
DoorDash
DoorDash is making an unusual play this year in the Super Bowl, with its ad dangling a sweepstakes offering one viewer the chance to win everything that is advertised during the championship game. Yes, that includes every car, like the BMW mentioned above, and every non-alcoholic food item, including mayonnaise and Reese's peanut butter cups.
Drumstick
The classic ice cream brand is marking its Super Bowl debut with a humorous spot about an airline passenger in pain asking if there's a doctor on the plane. "Dr. Umstick" replies that he's a doctor, but rather than providing medical help, he comforts the other passengers and flight crew with Drumstick ice cream cones.
The spot features comedian and actor Eric André.
E*Trade
The E*Trade baby, who made his Super Bowl debut in 2008, is back once again for yet another spot in the big game. This time, the talking baby has a diminutive friend, with the tiny pair taking on adult competitors in a game of pickleball while talking financial planning instead of smack.
Etsy
The craft marketplace is advertising its new "gift mode," a service that helps shoppers find gifts for others. The ad features Americans trying to figure out what to give France as a thank you present in exchange for the Statue of Liberty.
Lindt chocolate
Lindt chocolate brand is airing its first Super Bowl ad on Sunday with a spot called "Life Is a Ball." The 30-second spot features a red-foil wrapped Lindt chocolate ball as it bops around people enjoying the chocolate to the peppy tune of Perry Como's 1957 song "Round and Round."
NERDS
The candy brand is making its Super Bowl debut with a spot that teases actor Addison Rae teaching a mystery student some dance moves for their big commercial debut, with her noting, "That was cute!" in a slightly dubious tone.
This ad also marks NERDS' manufacturer Ferrara's first Super Bowl ad.
Oikos yogurt
The yogurt brand's ad features famed '90s comedian Martin Lawrence and NFL Hall-of-Famer Shannon Sharpe as they contemplate what to do about their golf cart, which they drove into a golf course pond. Sharpe suggests a tow truck, which Lawrence — who is eating an Oikos yogurt — scoffs at, showing off his yogurt-fueled super strength as he deals with the situation on his own.
Oreo
The Oreo spot imagines people throughout history twisting an Oreo to make big decisions — if the frosting is on the right side of the cookie, they'll make one choice, but if it's on the left side, they'll make another. The spot features a cameo by reality TV star Kris Jenner, who is depicted in the mid-2000s twisting an Oreo to decide whether she and her family will star in a new reality show.
Paramount+
CBS parent Paramount+ will have a humorous spot featuring "Star Trek" actor Patrick Stewart and other characters from Paramount shows as they scale "a mountain of entertainment." Look for stars including Drew Barrymore and "Survivor" host Jeff Probst, as well as animated characters such as Peppa Pig.
Pluto TV
The ad-supported streaming service's Super Bowl commercial imagines farmers growing crops of "couch potatoes" — fields of people in potato costumes who, yes, sit on couches and watch streaming shows.
T-Mobile
Actor Jason Momoa tells actors Zach Braff and Donald Faison from the aughts TV comedy "Scrubs" that his watch party is canceled because his cable is out. Cue a "Flashdance"-inspired song-and-dance routine with Braff and Faison praising the advantages of T-Mobile's home internet. Momoa busts some moves and shows off his pipes.
Uber Eats
Uber's food delivery service Uber Eats will have a star-studded ad featuring Victoria and David Beckham. In a comical teaser for the spot, the power couple poke fun at a viral scene from their Netflix documentary "Beckham" in which the soccer legend calls out his wife as she attempts to describe her privileged life growing up as working class. In the Uber teaser, Victoria describes the upcoming ad as occurring "during the big baseball game," as her husband chimes in to "correct" her. The tagline: "No matter what you forget, just remember Uber Eats on Super Bowl Sunday."
A second teaser for Uber Eats features Grammy-nominated musician Jason "Jelly Roll" DeFord, who looks at himself in the mirror, having forgotten his face is covered in tattoos. "They're everywhere and they're horrible!" the Nashville singer exclaims.
—With reporting by the Associated Press.
- In:
- Super Bowl LVIII
- Super Bowl
Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.
TwitterveryGood! (584)
Related
- Five best fits for Alex Bregman: Will Astros homegrown star leave as free agent?
- Eminem, Alanis Morissette, Sheryl Crow, N.W.A. and Janet Jackson get Songwriters Hall of Fame nods
- This is Your Sign To Share this Luxury Gift Guide With Your Partner *Hint* *Hint
- US Election Darkens the Door of COP29 as It Opens in Azerbaijan
- U.S.-Mexico water agreement might bring relief to parched South Texas
- Ready-to-eat meat, poultry recalled over listeria risk: See list of affected products
- 2025 Medicare Part B premium increase outpaces both Social Security COLA and inflation
- Richard Allen found guilty in the murders of two teens in Delphi, Indiana. What now?
- ‘Heretic’ and Hugh Grant debut with $11 million, but ‘Venom: The Last Dance’ tops box office again
- Steelers' Mike Tomlin shuts down Jayden Daniels Lamar comparison: 'That's Mr. Jackson'
Ranking
- How to Build Your Target Fall Capsule Wardrobe: Budget-Friendly Must-Haves for Effortless Style
- South Carolina lab recaptures 5 more escaped monkeys but 13 are still loose
- Candidates line up for special elections to replace Virginia senators recently elected to US House
- Blake Shelton Announces New Singing Competition Show After Leaving The Voice
- Pie, meet donuts: Krispy Kreme releases Thanksgiving pie flavor ahead of holidays
- Brian Austin Green’s Fiancée Sharna Burgess Celebrates Megan Fox’s Pregnancy News
- Kevin Costner says he hasn't watched John Dutton's fate on 'Yellowstone': 'Swear to God'
- Wildfire map: Thousands of acres burn near New Jersey-New York border; 1 firefighter dead
Recommendation
-
Cowboys owner Jerry Jones responds to CeeDee Lamb's excuse about curtains at AT&T Stadium
-
Man killed by police in Minnesota was being sought in death of his pregnant wife
-
Bears fire offensive coordinator Shane Waldron amid stretch of 23 drives without a TD
-
Georgia House Republicans stick with leadership team for the next two years
-
Why Suits' Gabriel Macht Needed Time Away From Harvey Specter After Finale
-
Brian Austin Green’s Fiancée Sharna Burgess Celebrates Megan Fox’s Pregnancy News
-
Tua Tagovailoa playing with confidence as Miami Dolphins hope MNF win can spark run
-
Dwayne 'The Rock' Johnson weighs in on report that he would 'pee in a bottle' on set