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Denver Broncos unveil new uniforms with 'Mile High Collection'
View Date:2024-12-23 21:59:54
The Denver Broncos are getting a refresh.
The team unveiled its new uniforms Monday morning in a series of posts on social media, including one with a video to introduce the new fit the Broncos are calling the Mile High Collection. The team's logo remains the same, but the main differences are that vertical stripes of color along the sides of the jerseys are being replaced with bands of color at the shoulders, and the navy helmets now have a metallic, matte sheen.
The Broncos drew their inspiration from Colorado with the new threads; the team's colors have been dubbed "sunset orange" — which will be the home jersey — "summit white" (away) and "midnight navy" as its alternate. As part of the alternate uniform combination, the Broncos will wear white helmets.
On the front nameplate of both helmet colors, both the white and blue versions, appears "5280," a nod to Denver's altitude above sea level. The new helmets have a cluster of orange triangles starting at the bottom and moving their way to the middle of the crown, again symbolic of the city's altitude. The stripes of color on the sleeve caps are designed to look like mountain peaks, with their sharp lines. Even the vents on the jerseys and pants are shaped in triangles, again inspired by elevation markers.
The Broncos said the number font used on the jerseys is inspired by the national parks signage found throughout Colorado. The "5280" also appears on the inner neckline of the jerseys, between "Broncos Country," the team's name for its fan base.
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"This has been a thoughtful, collaborative journey that's involved us listening to voices throughout all of Broncos Country to design the Mile High Collection, our modern and inspirational new uniforms for the Denver Broncos," team president Damani Leech said in a statement published on the team's official website. "We're grateful for the engagement and creativity of ownership, the players, our business and football leadership, Nike and especially the best fans in the NFL during this process."
Leech added that the new uniforms "boldly integrate elements of our past, present and future while paying tribute to Colorado and the Rocky Mountain Region we proudly call home."
The Broncos also announced a throwback alternate version of the team's "Orange Crush" era, complete with the old, block letter "D" logo with a Bronco in the middle of the letter. The team said the throwbacks are inspired by the 1977 squad that was the first in franchise history to appear in a Super Bowl.
The team said it crowdsourced feedback from more than 10,000 fans in a survey to help design the new uniforms. The design process also involved visits of the franchise's ownership and marketing team to Nike headquarters, and multiple Broncos leadership personnel and players also offered their input at different points of the redesign.
This is the sixth different primary uniform iteration the Broncos have used in their history, and it marks the first time the team has refreshed its look since 1997.
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