Current:Home > BackBud Light slips again, falling behind Modelo and Michelob Ultra after boycott-LoTradeCoin
Bud Light slips again, falling behind Modelo and Michelob Ultra after boycott
View Date:2024-12-23 19:18:56
More than a year after a consumer boycott drained the sales of what was once the nation’s most popular beer, Bud Light still has a hangover.
New sales data show Bud Light has slipped in the rankings behind Modelo Especial and Michelob Ultra.
Modelo Especial – a Mexican import sold by Constellation Brands that is the official beer sponsor for Team USA in the Olympics – stole Bud Light’s crown as the No. 1 selling beer at grocery and convenience stores across the country in May 2023 amid fallout over a promotional campaign with a transgender influencer. Now Michelob Ultra – also brewed by Anheuser-Busch – has overtaken Bud Light in the No. 2 spot.
Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, behind 9.7% for Modelo Especial and 7.3% for Michelob Ultra and, according to an analysis of NielsenIQ data from Bump Williams.
Modelo’s rise was accelerated by a conservative backlash when Dylan Mulvaney posted an Instagram video about a personalized beer can that Bud Light had sent her as a gift.
“While dollar sales aren’t quite back into the ‘positive’ yet, the declines for the brand have improved dramatically and retailer support continues to improve week after week,” the consulting firm’s CEO Bump Williams told USA TODAY.
He also said that "retailer support" continued to improve "week after week."
Target Bud Light backlashExpect fewer rainbow logos for LGBTQ Pride Month
Anheuser-Busch issued a statement that Bud Light “will always be a mainstay of our iconic portfolio.”
“Millions of consumers choose Bud Light every day and we continue to invest in partnerships with the NFL, UFC, and renowned musicians,” the company said.
Major brands such as Bud Light and Target came under attack during Pride Month that year for marketing and merchandise celebrating the LGBTQ community. Sales tumbled and Bud Light lost its status as the nation’s top-selling beer. It remained a target of online attacks for the rest of the year.
The strategy to crush so-called rainbow capitalism by branding companies as “woke” became known as Bud Lighting.
In February, former president Donald Trump urged his supporters to give Bud Light a “second chance” because Anheuser-Busch is not “a Woke company.”
veryGood! (5)
Related
- Solawave Black Friday Sale: Don't Miss Buy 1, Get 1 Free on Age-Defying Red Light Devices
- Parents need help regulating their children's social media. A government ban would help.
- What to do during a tornado warning: How to stay safe at home, outside, in a car
- A jury awards $9 million to a player who sued the US Tennis Association over sexual abuse by a coach
- Mississippi expects only a small growth in state budget
- Tina Knowles Shares Rare Update on Beyoncé and Jay-Z's Twins Rumi and Sir
- Emma Chamberlain’s Gothic Look Proves Anything Goes At the 2024 Met Gala
- NCAA women's lacrosse tournament bracket, schedule, preview: Northwestern leads way
- Army veteran reunites with his K9 companion, who served with him in Afghanistan
- Jessica Biel Reveals Met Gala Prep Included Soaking in Tub With 20 Lbs of Epsom Salt
Ranking
- Sister Wives’ Madison Brush Details Why She Went “No Contact” With Dad Kody Brown
- Social Security projected to cut benefits in 2035 barring a fix
- A look at some of the turmoil surrounding the Boy Scouts, from a gay ban to bankruptcy
- Even Katy Perry's Mom Fell for Viral AI Photos of Her at the 2024 Met Gala
- Social media star squirrel euthanized after being taken from home tests negative for rabies
- Demi Lovato Returns to Met Gala 8 Years After Terrible Experience
- Georgia woman identified as person killed in fall at Ohio State graduation ceremony
- Powerball winning numbers for May 6 drawing: $215 million jackpot winner in Florida
Recommendation
-
Wildfire map: Thousands of acres burn near New Jersey-New York border; 1 firefighter dead
-
New York sues anti-abortion groups for promoting false treatments to reverse medication abortions
-
Hyundai, Ford among 257,000 vehicles recalled: Check car recalls here
-
US seeks information from Tesla on how it developed and verified whether Autopilot recall worked
-
AIT Community Introduce
-
Jenny arrives on the Met Gala block: See JLo's dazzling Schiaparelli look
-
Powerball winning numbers for May 6 drawing: $215 million jackpot winner in Florida
-
You’ll Flip for Shawn Johnson East’s Mother’s Day Advice Gift Recs, Including Must-Haves for Every Mom