Current:Home > BackGood thing, wings cost less and beer's flat: Super Bowl fans are expected to splurge-LoTradeCoin
Good thing, wings cost less and beer's flat: Super Bowl fans are expected to splurge
View Date:2024-12-23 20:53:20
More than 100 million people in the United States are expected to watch the Super Bowl this weekend. Some will tune in for the football, others for the half-time show or the commercials, and some just to see Taylor Swift.
But there's one thing most people will do: Eat.
Some restaurants have been preparing for this moment for months.
"We would talk to our meat vendor over the summer and ask them to freeze pallets of wings or at least pre-purchase for us at a certain, agreed-up on price," says Marc Schechter, owner of Square Pie Guys pizza in San Francisco — home of the 49s who face off against the Kansas City Chiefs on Sunday. "We were trying very early on to lock in a lower price."
Schechter expects to go through a whole lot of wings this weekend, along with a couple thousand pounds of mozzarella cheese for his deep-dish pizzas. He and his team began battering wings on Thursday, days before the big game.
That planning will help, as fans are expected to splurge. Whether ordering out for pizza and wings or cooking up nachos at home, the average Super Bowl fan is expected to spend about $43 on food and drinks this Sunday, according to the market research firm Circana. That's 23% more than last year.
"It's a celebration," says Circana vice president Joan Driggs. "You're going to do what you want to do. Maybe it's your tradition. Maybe you're adding a little something to the mix to spice it up. But people are going to go all in."
It helps that wages are now outpacing inflation and food prices have moderated over the last year. Wings, in particular, are plentiful this season and prices have fallen for the second year in a row. Research from Wells Fargo shows fresh chicken wing prices have dropped about 5% from last year while the price of frozen wings has fallen about 11%.
Kansas City restaurant expects brisk business for its hickory-smoked ribs and brisket
Beef prices, on the other hand, continue to climb, as cattle ranchers slowly rebuild their herds after years of drought. That means Chiefs fans may have to pay more for a Kansas City strip steak or barbecued ribs.
Nevertheless, Gates Bar-B-Q in Kansas City expects to do a brisk take-out business this weekend.
"'There's so many people that are coming in from out of town for friends and family," says Arzelia Gates, whose grandfather started the barbecue business almost 80 years ago. "We are very much a part of that."
Gates says even with elevated beef prices, customers are hungry for the restaurant's hickory-smoked ribs and brisket.
"We use three stages so it gives you the tenderness of the meat," she says. "And then we get that smoky flavor throughout."
Although grocery prices are still high, they haven't increased much in the past year — just 1.3% overall. And some foods, like shrimp, have actually gotten cheaper.
"Some people are going to get lucky this year," says Michael Swanson, a food economist at Wells Fargo. "The people that love shrimp are lucky and the guys who have to have that burger are going to pay a little bit more."
Beer and guacamole are ok, but chips and dip are more expensive
Guacamole and beer prices are essentially flat — rising less than 1% over the last year. (This is one case where "flat" in connection with beer is a good thing.) But prices are still climbing for other Super Bowl staples such as chips and dip and especially soft drinks.
Soda pop prices have risen sharply since the beginning of the pandemic, which is partly the result of costly aluminum cans.
Super Bowl hosts "might want to think about those 2-liter bottles with some ice and some cups," Swanson says. "They really save you a lot of money."
While savvy shoppers may try to save on some items, Swanson expects a lot of people to spend freely this Super Bowl. They've got money in their pockets, since wages have risen faster than food prices this past year. And there are 2.9 million more jobs now than there were a year ago.
"For all the issues that we have — and they're real issues — people have to appreciate the fact that it's going to be a blowout Super Bowl," Swanson says. "Most people, when they have a job they're going to spend money."
Restaurant owners Schechter and Gates say it's a super opportunity to eat, drink and celebrate, no matter which team you're rooting for.
"Go 'Niners," Schechter says.
And Gates chimes in, "Go Chiefs."
veryGood! (86233)
Related
- When is 'The Golden Bachelorette' finale? Date, time, where to watch Joan Vassos' big decision
- Sofía Vergara and Joe Manganiello Break Up After 7 Years of Marriage
- Extreme Heat Is Already Straining the Mexican Power Grid
- Vecinos de La Villita temen que empeore la contaminación ambiental por los planes de ampliación de la autopista I-55
- Chris Wallace will leave CNN 3 years after defecting from 'Fox News Sunday'
- Stake Out These 15 Epic Secrets About Veronica Mars
- Carbon Capture Faces a Major Test in North Dakota
- Save Up to 97% On Tarte Cosmetics: Get $252 Worth of Eyeshadow for $28 and More Deals on Viral Products
- Brian Austin Green Shares Message to Sharna Burgess Amid Ex Megan Fox's Baby News
- Fossil Fuel Companies and Cement Manufacturers Could Be to Blame for a More Than a Third of West’s Wildfires
Ranking
- 12 college students charged with hate crimes after assault in Maryland
- From the Frontlines of the Climate Movement, A Message of Hope
- From the Frontlines of the Climate Movement, A Message of Hope
- Ariana Grande and Dalton Gomez Break Up After 2 Years of Marriage
- Barbora Krejcikova calls out 'unprofessional' remarks about her appearance
- Students and Faculty at Ohio State Respond to a Bill That Would Restrict College Discussions of Climate Policies
- Chicago, HUD Settle Environmental Racism Case as Lori Lightfoot Leaves Office
- An Ohio College Town Wants to Lead on Fighting Climate Change. It Also Has a 1940s-Era, Diesel-Burning Power Plant
Recommendation
-
Stop What You're Doing—Moo Deng Just Dropped Her First Single
-
On Chicago’s South Side, Naomi Davis Planted the Seeds of Green Solutions to Help Black Communities
-
Environmental Groups File Court Challenge on California Rooftop Solar Policy
-
Carbon Credit Market Seizes On a New Opportunity: Plugging Oil and Gas Wells
-
Glen Powell responds to rumor that he could replace Tom Cruise in 'Mission: Impossible'
-
Keep Up With Kylie Jenner and Jordyn Woods' Friendship: From Tristan Thompson Scandal to Surprise Reunion
-
Environmental Groups File Court Challenge on California Rooftop Solar Policy
-
Warming and Drying Climate Puts Many of the World’s Biggest Lakes in Peril