Current:Home > StocksBarney the purple dinosaur is coming back with a new show — and a new look-LoTradeCoin
Barney the purple dinosaur is coming back with a new show — and a new look
View Date:2024-12-23 20:40:32
Barney, the polarizing purple dinosaur who was a mainstay of many millennial upbringings, is making a triumphant return to TV screens next year — but this time, he'll be animated.
Mattel Inc. announced a "comprehensive revitalization of the Barney brand," saying that a new flagship television series will air globally in 2024. Also in the works: a film, YouTube content, music, toys, books and apparel for kids and kids-at-heart.
And while the new and improved Barney may have bigger eyes and a more maneuverable jaw, the lessons he delivers through song and dance will be familiar to many former fans, Mattel says.
"Barney's message of love and kindness has stood the test of time," said Josh Silverman, Mattel's chief franchise officer. "We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences."
The original Barney and Friends series began airing on PBS in 1992 and continued until 2010, a testament to the show's popularity among preschool-aged children.
But, perhaps inevitably, the violet-hued, anthropomorphic T. rex behind sugary songs such as "I Love You" wasn't everyone's cup of tea. A wave of dark adult humor followed Barney's success, kickstarted by a 1993 Saturday Night Live skit in which basketball star Charles Barkley body-slams Barney on the court.
Barney's reboot is Mattel's latest attempt to resurrect its heritage brands for new audiences. Most recently, Mattel re-launched its 1980s Masters of the Universe franchise with two animated shows on Netflix and a new line of action figures.
Other major Mattel brands, like Barbie, Hot Wheels and Thomas & Friends have endured in popularity over the decades, but are struggling to carry the company through the latest wave of inflation.
Last week, Mattel projected its 2023 earnings would be below expectations as its shares continued to drop. Net sales were down 22% in the company's fourth quarter from a year earlier.
veryGood! (6)
Related
- Hurricane-damaged Tropicana Field can be fixed for about $55M in time for 2026 season, per report
- How many dog breeds are there? A guide to groups recognized in the US
- Waymo’s robotaxis now open to anyone who wants a driverless ride in Los Angeles
- Too Hot to Handle’s Francesca Farago Gives Birth, Welcomes Twins With Jesse Sullivan
- Song Jae-lim, Moon Embracing the Sun Actor, Dead at 39
- Michigan soldier’s daughter finally took a long look at his 250 WWII letters
- Man accused of killing American tourist in Budapest, putting her body in suitcase: Police
- All the Ways Megan Fox Hinted at Her Pregnancy With Machine Gun Kelly
- AP Top 25: Oregon remains No. 1 as Big Ten grabs 4 of top 5 spots; Georgia, Miami out of top 10
- Tesla Cybertruck modifications upgrade EV to a sci-fi police vehicle
Ranking
- Demure? Brain rot? Oxford announces shortlist for 2024 Word of the Year: Cast your vote
- All the Ways Megan Fox Hinted at Her Pregnancy With Machine Gun Kelly
- See Chris Evans' Wife Alba Baptista Show Her Sweet Support at Red One Premiere
- Why Jersey Shore's Jenni JWoww Farley May Not Marry Her Fiancé Zack Clayton
- Will Mike Tyson vs. Jake Paul end in KO? Boxers handle question differently
- Mississippi rising, Georgia falling in college football NCAA Re-Rank 1-134 after Week 11
- Benny Blanco Reveals Selena Gomez's Rented Out Botanical Garden for Lavish Date Night
- Powerball winning numbers for Nov. 9 drawing: Jackpot rises to $92 million
Recommendation
-
Jax Taylor Breaks Silence on Brittany Cartwright Dating His Friend Amid Their Divorce
-
Man killed by police in Minnesota was being sought in death of his pregnant wife
-
Kate Spade Outlet’s Early Black Friday Sale – Get a $259 Bag for $59 & More Epic Deals Starting at $25
-
New wildfires burn in US Northeast while bigger blazes rage out West
-
We Can Tell You How to Get to Sesame Street—and Even More Secrets About the Beloved Show
-
Nearly 80,000 pounds of Costco butter recalled for missing 'Contains Milk statement': FDA
-
Trump has promised to ‘save TikTok’. What happens next is less clear
-
Jessica Simpson’s Sister Ashlee Simpson Addresses Eric Johnson Breakup Speculation