Current:Home > BackTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget-LoTradeCoin
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View Date:2024-12-23 22:24:51
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (2663)
Related
- Dwayne 'The Rock' Johnson weighs in on report that he would 'pee in a bottle' on set
- Army Corps Halts Dakota Access Pipeline, Pending Review
- Sitting all day can be deadly. 5-minute walks can offset harms
- A baby spent 36 days at an in-network hospital. Why did her parents get a huge bill?
- New Orleans marks with parade the 64th anniversary of 4 little girls integrating city schools
- Kate Spade 24-Hour Flash Deal: Get a $300 Packable Tote Bag for Just $69
- Garcelle Beauvais Says Pal Jamie Foxx Is Doing Well Following Health Scare
- A baby spent 36 days at an in-network hospital. Why did her parents get a huge bill?
- NASCAR Championship race live updates, how to watch: Cup title on the line at Phoenix
- West Virginia Said to Be Considering a Geothermal Energy Future
Ranking
- Satellite images and documents indicate China working on nuclear propulsion for new aircraft carrier
- Jill Biden had three skin lesions removed
- Why Trump didn't get a mugshot — and wasn't even technically arrested — at his arraignment
- An FDA committee votes to roll out a new COVID vaccination strategy
- Love Actually Secrets That Will Be Perfect to You
- Police officer who shot 11-year-old Mississippi boy suspended without pay
- A U.N. report has good and dire news about child deaths. What's the take-home lesson?
- Love Coffee? It’s Another Reason to Care About Climate Change
Recommendation
-
Olivia Munn Says She “Barely Knew” John Mulaney When She Got Pregnant With Their Son
-
Keke Palmer's Trainer Corey Calliet Wants You to Steal This From the New Mom's Fitness Routine
-
Ultra rare and endangered sperm whale pod spotted off California coast in once a year opportunity
-
The Bachelor's Colton Underwood Marries Jordan C. Brown in California Wedding
-
Fire crews on both US coasts battle wildfires, 1 dead; Veterans Day ceremony postponed
-
An FDA committee votes to roll out a new COVID vaccination strategy
-
Saudi Arabia’s Solar Ambitions Still Far Off, Even With New Polysilicon Plant
-
Look Back on Adam Levine and Behati Prinsloo's Cutest Family Photos